Toys“R”Us is back, and powered by b8ta.

Announcing our partnership with Tru Kids Brands. Learn more

Welcome to b8ta Chicago.

b8ta is located in The Shops at North Bridge in the famed Magnificent Mile. Take a short detour from Chicago’s famed attractions like the Chicago Riverwalk or Millennium Park to browse and try breakthrough innovations.



  • Monday–Saturday 10 a.m.–9 p.m.
  • Sunday 11 a.m.–7 p.m.
  • Call for holiday hours.